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Gamification: Risk and Reward

Gamification people love the notion of incentives: a leaderboard, badges, ranks, points etc. ¬†Incentives are a positive form of reward that many games use to engage users. What’s missing out in this approach however, is that rewards are not¬†something you inevitably obtain simply by participating in play. Rewards in games are the result of taking part in risky behaviour, of trying to achieve things that might involve your ¬†character ‘dying’, repeating a level, losing your accumulated points, or simply losing your invested time.

Rewards become rewarding because there is a chance that you won’t be rewarded at all.

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